shadowleong: Mei 2012

Kamis, 31 Mei 2012

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His description of a systematic, detailed training program for beginners and top-runners is based on a clear defined conception of fitness. Beneath detailed schedules for the training, the book includes tips concerning equipment and outfit, nutrition, prevention of injury, therapy and the relationship between the coach and the athlete. Furthermore a test-system is introduced, which enables the athlete to determine the absorption of oxygen through the fatless body mass.

Sales Rank: #281362 in Books
Published on: 2011-09-15
Original language: English
Number of items: 1
Dimensions: 9.50" h x 6.75" w x .50" l, 1.03 pounds
Binding: Paperback
184 pages

About the Author
The New Zealander Arthur Lydiard was the most successful trainer of middle and long distance running in the world. He coached runners from different countries such as Peter Snell (3 times gold) or Lasse Viren, who reached 4 times gold. In the 50s and 60s Arthur Lydiard not only revolutionized the middle and long distance training but parallel to this development he may be considered as one of the founders of the jogging-movement.

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Jumat, 25 Mei 2012

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Persuasion in SocietyBy Herbert W. Simons, Jean Jones

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Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages.

This introductory persuasion text offers:

A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected

Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts

The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice

Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction.

Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level

Highlights of this second edition include:

An extensively revised approach, written with the needs of today’s undergraduate students in mind

Contemporary examples, selected for relevance, currency, and appeal

Updated discussions of theory and research, including cognitive psychology and neuroscience

Current illustrations from advertising, politics, social movements, propaganda, and other sources.

To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.

Sales Rank: #666958 in Books
Published on: 2011-03-16
Original language: English
Number of items: 1
Dimensions: 1.20" h x 7.30" w x 9.10" l, 2.20 pounds
Binding: Paperback
584 pages

Review
"For a number of years, Herb Simons has been one of rhetoric’s most original thinkers and wittiest practitioners. Students and teachers will welcome his new textbook Persuasion in Society. Simons has provided an important and entertaining introduction to one of the key topics of our age." (Michael Billig)

"Rich in insight and compelling illustration, Simons’s book is both a provocative guide to those who confront problems amenable to persuasion and a theoretically powerful template for scholars and students intent on making sense of the world argument and influence."

(Kathleen Hall Jamieson)

"Simons et al. has produced one of the most clearly written works on this topic to be found anywhere. Although written as a text for students taking a first course in persuasion, a purpose it serves admirably, this book will also be an engaging introduction to the topic for almost any reader. Among the covered topics are the psychology of persuasion, reasoning and evidence, political campaigns, product advertising, social movements, and ethics. All of these are treated from a perspective that makes them unusually accessible. The reviewer cannot imagine a more clearly presented overview of the subject -- the ways in which it is studied and the ways in which it matters." (2002-01-30)

About the Author

Herbert W. Simons taught persuasion and related topics in communication at Temple University from 1960 until his retirement in 2007. He has served as Director of the National Communication Association Forum (NCA-F) and is currently on its Advisory Board. Recipient of the National Communication Association’s Distinguished Scholar Award, he has authored or edited eight books. A frequent media commentator, visiting professor, and guest lecturer, he directed Temple’s London Study Abroad program, lectured at Peking University and at other institutions in China, and served as a Fulbright Senior Specialist in Hong Kong and Jakarta.

Jean G. Jones is professor of communication at Edinboro University of Pennsylvania, and has over two decades' experience studying, teaching, and writing about rhetoric and persuasion. Named Edinboro University's "Educator of the Year" in 2006, Jones also has an active life in politics, having run for office and served on her city council. Jones currently serves as president of her local faculty union, where she puts her persuasive skills into practice at the negotiations table, bargaining on behalf of the hundreds of professors and coaches she is elected to represent.

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Free Download Maker of Dreams: Creating Michael Jackson's "Neverland Valley Park"By Robert E. "Rob" Swinson

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In early June of 1990, Swinson received his first calls from Norma E. Staikos, Executive Administrator for MJJ Productions in Los Angeles, California, and from “MJJ” himself, Michael Joseph Jackson, requesting Swinson’s assistance to help Michael Jackson create and build his longtime “Neverland Dream” — an amusement park for the “children of the world” - at his private residence, the beautiful 2,700-acre Neverland Valley Ranch near Los Olivos, CA. During the development of Neverland Valley Amusement Park, Jackson anointed Swinson the “Maker of Dreams,” and this book is an attempt to share with Michael’s worldwide fans “the rest of the story” about some of Jackson’s happiest years while here on Earth…and now at peace in his Spirit World! Michael’s passing was an incredible loss to many and affected tens of thousands of worldwide admirers. Swinson was just one of those who suffered in silence – until now!

Sales Rank: #1451649 in eBooks
Published on: 2015-01-29
Released on: 2015-01-29
Format: Kindle eBook

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Selasa, 22 Mei 2012

PDF Download Yoga para Dummies (Spanish Edition)By Larry Payne, Georg Feuerstein

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El yoga ha proporcionado paz y salud a millones de personas desde hace casi cinco mil años, y tú también puedes enriquecerte con su práctica. Deportistas de élite, personas convalecientes de lesiones o enfermos con dolores crónicos encontrarán los ejercicios adecuados a sus necesidades. Tanto si eres principiante como si ya tienes experiencia, con esta segunda edición de Yoga para Dummies descubrirás el extraordinario potencial de tu cuerpo mientras fortaleces tu mente. • Para empezar con buen pie — aprende rápidamente los aspectos fundamentales del yoga, tanto si asistes a clases como si practicas por tu cuenta.• Las posturas básicas — con ayuda de ilustraciones y fotografías útiles, aprende las posturas sentadas, de pie, ejercicios de equilibrio, flexiones o rotaciones. • El arte (y el ejercicio) de la relajación — aprende técnicas de relajación que funcionan y descubre cómo tener una actitud sana y practicar el yoga de forma segura para liberarte del estrés. • Las edades del yoga — proporciona equilibrio a los niños y adolescentes, encuentra rutinas fáciles para adultos y adapta el yoga a la vida de los mayores. • Yoga y embarazo — hazte con las técnicas más modernas (y seguras) del yoga para el embarazo y el posparto.

Amazon Sales Rank: #1686083 in eBooks
Published on: 2012-11-30
Released on: 2012-11-30
Format: Kindle eBook

About the Author Georg Feuerstein is an internationally recognized yoga scholar and has studied yoga since the age of fourteen. He is the author of The Essence of Yoga, Lucid Waking, The Philosophy of Classical Yoga, Sacred Sexuality, and The Yoga-Sutra of Patanjali.Internationally respected yoga teacher and leader in the field of Yoga Therapy. Currently director of the Yoga Therapy RX program at Loyola Marymount University.

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